Camp Brewing Company

Camp Brewing is a craft beer brewing company that specializes in bold flavors, unique names, and daring goals.

To match their high level of creativity and passion, Camp Brewing was in need of a reimagined brand image to match their overall vibe and to increase their potential reach into the competitive craft beer market.

The personality and shenanigans of Camp Brewing Company is what makes Camp Brewing completely authentic and themselves. With the intentions of sharing the subtle (but not) personality of Camp Brewing, and to match each beer’s character, future brews will have their own brand image, brand strategy, and merchandise design.

Fun

Bold

Simple

Strong

Distinctive

Personable

Drawing inspiration from the original logo’s marshmallow theme, I designed a campfire using a hop as it’s core inspiration. It was a fitting nod to the original in terms of comfort and nostalgia.

A glass of beer with Camp Brewing's redesigned logo on it sits on a barrel in front of brewing tanks.
Camp Brewing logo on storefront glass.
An image showcasing the comparison between Camp Brewing Company's recent logo to the new visual identity by Justin Sells of Binge Design.
Camp Brewing's new drink menu showcases it's new visual identity and redesigned concept while being in a clipboard on a wooden table with a glass of beer sitting next to it.
A young woman walking on the sidewalk with a cup of coffee wearing a teal hoodie representing Camp Brewing Company's merch.
A young woman sitting in a tall chair in front of a bar wearing a merch t-shirt showcasing Camp Brewing Company's redesigned logo.
An enamel mug representing Camp Brewing Company's redesigned logo sits on a rock in the woods in front of a camp fire.
Camp Brewing Company's merch sticker showcases a cartoon marshmallow engulfed in a teal flame.
Camp Brewing Company's "Bier on März" label design mockup image showcasing the beer's branding throughout the design.
Camp Brewing Company's "Bier on März" label design mockup image showcasing the beer's branding throughout the design from all angles over three differently turned cans standing together in a small triangle.
A young woman leans on a staircase railing in an urban setting wearing a black hoodie representing Camp Brewing Company's merch.
A water bottle standing in the middle of some rocks showcasing Camp Brewing Company's redesigned logo.
A young woman holds a tote bag that showcases Camp Brewing Company's redesigned logo.
A group of hats sitting on a shelf showcasing Camp Brewing Company's merch mockups.
A young woman leans on a bench outside of a storefront wearing a white hoodie representing Camp Brewing Company's merch.
A man in the woods wearing a merch t-shirt showcasing Camp Brewing Company's redesigned logo.
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